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Notes on measurement, GA4/GTM, and making data decisions.
A simple way to sanity-check your GA4 conversion data
A twenty-minute validation check that catches most GA4 data-trust issues before they become a stakeholder conversation.
Read the post →Why “just install GA4” is the wrong starting point
Most measurement projects start with the tool instead of the decision it’s meant to inform. Here’s why that order matters.
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