About
Built by someone who's sat inside the reports, not just sold them.
I'm Wayne — a senior digital analytics professional based in Leeds with 15+ years' experience across GA4, GTM, Looker Studio, and Adobe Analytics.
Before starting Clarity Signal, I worked in-house across betting, financial services, and building societies — including Sky Betting & Gaming, William Hill, Leeds Building Society, Yorkshire Building Society, and Capita. That's given me a fairly unusual view: I've been the person expected to make sense of a tracking setup nobody fully trusted, and the person in the room translating "grow the business" into what should actually be measured.
That's the gap Clarity Signal exists to close. Not another agency that starts by opening GA4 — one that starts with what your business is actually trying to achieve, and treats the tooling as the means, not the point.
Outside client work, I create analytics and data content across YouTube and short-form channels — partly to teach, partly because explaining something properly is the fastest way to know if you actually understand it.